He studied cinema. He trained in photography. He dabbled in art. Documented festivals and recitals. He let himself be seduced by fashion. He photographed celebrities and supermodels. He conquered the local advertising market. He founded Flama Studio to summarize their passions. From Argentina to the world, photographer / filmaker Joakin Fargas is re-writing his own history (audiovisual, of course!) from Buenos Aires and New York.